CASE STUDY — RENEW WELLNESS DENTISTRY
Great work doesn’t speak for itself.
Renew Wellness Dentistry had the expertise, but they had none of the attention. Here’s how that changed. 269% audience growth in seven months, and over $125,000 generated.
Organic social strategy · Nov 2025 – Jun 2026 · Data source: Metricool.
+2,332
net new followers (868 → 3,200)
150 → 20k+
average reel views
155,560+
views on most viewed reel
100%
organic — zero paid promotion
A practice unlike its competitors.
If you run a business with real expertise and forgettable marketing, this will look familiar. Renew Wellness Dentistry is a holistic dental practice led by Dr. Ivonne Castro — IAOMT-accredited, SMART-certified, practicing a philosophy of dentistry most patients have never encountered.
The differentiation was real; the problem was that nobody scrolling past the practice’s social channels could see it.
The content looked like every other dental office: sporadic, generic, forgettable.
Credibility wasn’t converting to attention.
The practice’s expertise lived in the office, not online. Follower growth was flat, content had no strategy behind it, and the accounts weren’t doing the one job local social should do: making the practice the obvious choice before a patient ever calls. Meanwhile, competitors with less to offer were becoming that obvious choice — just by showing up more consistently.
The plan: smarter content, not more content.
A pillar-based organic strategy built around what made the practice genuinely different.
1. Lead with authority
Dr. Castro’s credentials (IAOMT, SMART) surfaced consistently, positioning the practice against conventional dentistry rather than alongside it.
2. Educate, don’t just post
Holistic dentistry, in plain language, clearly explained how we understood and solved our patients' problems. Content was built to be shared, not just seen.
3. Make it personal
We posted content that fostered human connection, showed empathy, and explained why Renew practiced holistic dentistry.
Reach grew more than 500%. Interactions increased more than 211%
The difference was strategy.
From 150 views to 20,000 — consistently.
When the engagement began, the practice’s reels averaged around 150 views. Under the new strategy, reels consistently cleared 20,000 — and others broke out entirely, with one reaching 155,560+ views with 1,272 saves.
Before
150 views
After
20,000+ views
Seven months, 269% audience growth.
868 → 3,200
followers across platforms
100%
organic — zero paid promotion
200+ leads
from Instagram alone
This is what it looks like when your expertise gets the audience it deserves: an audience of local prospective patients and holistic-health seekers who now know exactly what makes this practice different.
Combined Engagement Results
What it meant for the business.
Social was one engine in a larger system. Combined with paid search and local visibility work, the full engagement produced:
650+
new patient leads in seven months
$125K+
in revenue generated in seven months
160%
increase in monthly phone calls within three months
Organic social built the audience and the trust; the full system converted it.
Ready to make your expertise impossible to ignore?
A short strategy session is the first step — we’ll talk through where your marketing stands today and what a plan like this could look like for your business.